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Within the nature of European culture there exists a statement of value or of "moral" behavior that has no meaning for the members of that culture. I call this the "rhetorical ethic;" it is of great importance for the understanding of the dynamics of the culture. The concepts of traditional European anthropology are inadequate to explain the phenomenon to which I am referring here, as it has no counterpart in the types of cultures to which anthropologists have generally directed their attention in the past. But with the concept of asili, which facilitates an ideological approach to the study of culture, the rhetorical ethic becomes visible; even compelling. It fits the logic of the European asili, assisting the culture in the achievement and maintenance of power. Without this interpretation certain manifestations within the verbal iconography of the culture appear to be inconsistent with its underlying ideological thrust. And that simply would not make sense. Let us see how the mechanism of the rhetorical ethic works.

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Run Time: 156 Mins

Caution: This lecture may cause you to use your brain.